More on Smartwool Founded in 1994 in Steamboat Springs, Colo., Smartwool was the first outdoor company to create performance merino wool ski socks, revolutionizing the category and forever changing the way outdoor enthusiasts viewed their feet. Since then, the brand has continued to innovate and perfect its craft, pushing the boundaries of whats possible with merino wool.

　　Merino wool is the key ingredient in almost every item Smartwool makes. Its soft, manages moisture, regulates temperature, and resists odors. Merino wool is what makes Smartwools base layers, hiking socks, running socks, and other outdoor apparel so incredibly comfortable and effective in any condition.

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