If you dont immediately think of denim when you envision a great day at the beach, then you either have a crippling fear of drowning, or you have yet to lay eyes on the coolest thing to happen to blue jeans since the button fly.
Today, Wrangler, the biggest name in cowboy pants, joins forces with Pit Viper, the biggest name in mullet accessories, to launch Xtreme Blue Jeans, a collection of undeniably hip, splash-savvy denim apparel and eyewear.

(Photo/Pit Viper) Our collaboration brings together the best of both brands — when extreme sports irreverence hooks up with a western legend, the result is undeniably electric, Pit Viper Partnerships Manager Kai Seggar said. That’s what this collab is all about. We share the absolute confidence that denim is the optimum technology for jet-skiing, waterskiing, rodeo, beach volleyball, and any [e]xtreme activities.”
The collection marries Pit Vipers bombast with the iconic blues of Wrangler jeans, up to and including a snazzy pair of flip-up sunglasses with denim-styled accents.
So heres a rundown of the summers hottest (seriously, quite possibly the sweatiest)capsule collection for fun-seekers.

(Photo/Pit Viper) Pit Viper x Wrangler: Xtreme Blue Jeans Lets be clear, on the spectrum between technical performance and swanky style, it should be obvious where checkered-pocket jorts fall. That said, solidly built denim will stand up to a lot of abuse —likely more than a spirited, Top Gun-esque beach volleyball tournament can throw at it.

(Photo/Pit Viper) But even as a style play, the Pit Viper X Wrangler mashup looks fun, irreverent, and —yeah, Ill say it —cool. And while the hero denim vest and jorts may anchor the collection, Pit Viper adds flex with a pair of flip-up shades —a sunglasses style so ironic, even hipsters dont get it (yet).

(Photo/Pit Viper) The unisex collection ($35-100) is available exclusively online through Wrangler.
And while it should go without saying, Wrangler makes it explicit: Disclaimer: In no way do we recommend jet-skiing in jorts [or] a denim vest.
Buzzkills.

Support Navajo Biking With Sportful Jersey CollaborationOver half the price of each Sportful x Silver Stallion jersey will go to a nonprofit bringing cycling teams, classes, and events to the Navajo Nation. Read more
Wildly Light, Fast, and Expensive: Yeti ASR T5 Ultimate XX SL Transmission Review
The Hottest Trend in Knives: Everything You Need to Know About Pocket Fixed Blades
1UP’s Super Duty Bike Rack Is a Marvel of Engineering
Columbia Winter Sale Deals: Save Up to 40% on Apparel & Footwear
Saving Shames: In ‘Heart of a Mountain,’ a Community Rallies Around Its Local Ski Hill
Dyneema Puffy, Diving Flashlight, Deadstock Fashion, and More Emerging Gear
How to Learn a New Sport with Your Significant Other
The Best 2025 Electric Vehicles for Towing