Floridas Everglades are a vast and untamed natural place. Alligators patrol the water. Flamingos soar across the sky. Snakes hang like vines from mangrove branches. And occasionally, a fan boat full of fishermen roars past, headed for secret snook and tarpon holes.

　　For Free Fly Ambassador and angler, Eli Lorg, and his two children, the Everglades are a bucket list fly fishing trip.

　　In Family Business, we watch as the Lorg family (comprising Eli, 7-year-old Axel, and 9-year-old Isla) takes to the water on a small boat in search of big fish. After about a hundred casts, eventually, they find them.

　　Known for its fishing gear and apparel, Free Fly is a family-owned brand that started in Montana. Family fishing trips like these are close to its heart and soul. You can find apparel and gear from the video (and much more) on Free Flys website.

　　Runtime: 6:19 minutes

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